Advertisement Policy
Advertisement Policy
Maintaining Ethical Standards in Journal Advertising
1. Advertising Scope & Eligibility
Discover STM Publishing Ltd. accepts advertisements in its print edition from:
· Reputable healthcare organizations (hospitals, research institutions)
· Medical device/pharmaceutical companies
· Academic publishers & conference organizers
· Professional societies & training providers
Exclusions:
· Products/services violating local laws or medical ethics
· Entities with sanctioned affiliations
2. Approval Process
Pre-Submission Requirements
Advertisers must provide:
· Final ad artwork (PDF/JPEG, 300 DPI minimum)
· Verification of claims (FDA/CE certifications, clinical trial references)
· Conflict of interest disclosures
3. Editorial Review
The Editorial Board evaluates ads based on:
✔ Accuracy (no exaggerated/misleading claims)
✔ Compliance with national advertising laws
✔ Alignment with journal’s ethical standards
Decision Timeline: 7–10 business days.
4. Placement & Pricing
Print Journal Ad Slots:
Position | Local (PKR) | International (USD) |
Inside front cover | 30,000 | 300 |
Inside back cover | 25,000 | 250 |
Middle spread (full page) | 15,000 | 150 |
Discounts: 15% for annual contracts (6+ insertions).
Digital Add-Ons
· Website banner ads: +50% of print rate
· E-newsletter features: Quote on request
5. Content Guidelines
Mandatory Standards
· Clear labeling: All ads must display "Advertisement" in 10pt font.
· Sponsor disclosure: E.g., "Sponsored by [Company Name]".
· Evidence-based claims: References to studies must cite PubMed IDs/DOIs.
Prohibited Content
❌ Unapproved medical claims (e.g., "cures cancer")
❌ Comparative superiority without head-to-head trial data
❌ Patient testimonials without IRB approval
❌ AI-generated imagery of medical conditions
6. Ethical Safeguards
Editorial Independence
· Advertisers cannot influence peer review, content selection, or editorials.
· A "Churchill Wall" policy physically separates ad/editorial teams.
7.Complaint Resolution
· Readers/advertisers may report concerns via email address
This policy ensures advertisements educate without misleading, aligning with our mission to advance evidence-based medicine. Rates subject to annual adjustment.